The Best Marketing Automation Software for Your Business

 In Fulfillment, Logistics, Supply Chain


If you are looking for better ways to help your small business grow, consider incorporating marketing automation software. There are many powerful tools available that can help you scale and automate your business for faster growth.

Using automation tools will not only maximize business efficiency but will save you valuable time in the process. We’ve put together a list of our favorites, all of which are readily available, affordable, and easy to implement into your day-to-day operations.


When it comes to email marketing, MailChimp is one of the most affordable and powerful automation tools you can find. It simplifies the email marketing process and allows you to use marketing automation features that target customers based on their previous behaviors and preferences. You can create newsletters and automated messages as well as use application program interfaces when developing custom workflows. While MailChimp is one of the most established email marketing services around, it easily integrates with many other automation tools available.


If your company’s social media accounts have you feeling frustrated, Hootsuite is a great option for automating and enhancing your social presence across multiple channels. It is compatible with more than 35 global networks, including Facebook and LinkedIn. It not only identifies the biggest social influencers in your market, it totally automates your social media marketing strategies as well.

Hootsuite offers a free plan for first-time users that supports up to three social profiles and two campaigns. If you need more than that, you can level up as your needs increase.  


Digital advertising is a must when it comes to successfully growing a business. Needls helps you target and optimize your digital advertising automatically. All you have to do is upload images, videos, and messages, and it takes care of the rest. Some of its features include landing page generation, social media reporting, and comprehensive analytics that keep track of your company’s digital presence.  


If you are managing an online store or even a store with a physical location, Shopify can help to simplify how you process payments. All you have to do is add your business URL to the Shopify platform and start building a customized online storefront from the many templates it provides. You can add products, create return/exchange policies, and set up state taxes and shipping rates with ease. Shopify also offers excellent customer support and retail location applications.


As an all-in-one automation software, Infusionsoft is the perfect solution when you need help with sales and marketing. You can automate lead scoring, sales, email marketing, social marketing, and e-commerce. It’s an excellent option for small businesses and startups that need help with customer-relationship management, and it allows you to plug in just about any other application you might need!

Fulfillment Centers

Signing up with a fulfillment center is another great investment for your money, as well as your time. Elite Ops Kitting and Assembly Services allows you to automate the pick, pack, kitting, assembly, and order fulfillment side of your business, freeing up your time for other important business tasks in the process.

To learn more about how a fulfillment center can help you better streamline your ordering and shipping processes, call Elite Ops today at (855) 553-5490 for more information, or click here to contact us.

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