Make Your Holiday Sales Customers Keep Coming Back for More.

Posted November 6, 2019

While the sole purpose of your business is to attract customers and get sales, your focus should also be on strengthening relationships with existing customers. Keep trying to turn leads into sales at the same time, but focus on repeat customers.

Holiday sales are the lifeblood of many businesses and it’s a mistake to take repeat holiday business for granted. Loyal repeat customers often become your brand ambassadors, spreading the word about your products and services.

Here’s How You Can Make Your Holiday Sales Customers Keep Coming Back for More.

Stay in Touch

The best way to keep customers coming back for more is to stay in touch. Look for opportunities to connect and build relationships. This may include sending a special incentive email, keeping in touch on social media, and engaging more regularly through newsletters or networking events.

You are competing for customer attention amid a crowd of similar goods and service providers. Reach out to your customers, telling that they are being missed and that you would appreciate repeat business or a referral. Reward customers for their business in the form of loyalty discounts, a special offer, a birthday coupon, or any other extra that springs a pleasant surprise for them and convinces them to come back for more.

However, do not go overboard with constant email blasts as you don’t want to become a nuisance. Focus on meaningful and purposeful communication and engagement.

Keep the Experience Current

Is there a reason for customers to shop with you again? Focus on improving your products. Are there new products for your customers? Contact your loyal customers and survey them about your products and what new products they would be interested in. Find out how you can improve your products and services to get repeat business.

Just because your products sold out last year doesn’t mean they will sell out this year. Consumer tastes change all the time. Learn from their feedback and take steps to improve your product line or service accordingly.

Collaborate and Participate

Collaborate on community building efforts and give back to your community. Host a collection for the food bank, donate a portion of sales for a cause, and raise awareness about a social issue. Let your customers know that you have your community’s interests in mind. Let them know that they are also helping a cause when they buy from you and let them feel good about doing business with you.

Have the Right People at the Right Place

You may have the best product in the world, but if your customer service representative is unpleasant to deal with, then you may drive customers away. Make sure you have friendly, efficient, and qualified people at the right place, especially those responsible for interacting with customers.

Also, how well can your team handle order fulfillment? Make sure that the right people are fulfilling your orders so that there are no mistakes and the pick pack and ship process is running smoothly and efficiently. At Elite OPS, we have 25 years of experience in shipping and reverse logistics management. We are the best order fulfillment partner in Utah!

Shorten the Communication Cycle

To help customers shop more easily on your website, make it easy for customers to reach you when they have questions or concerns. Make sure there is someone to promptly respond to emails, social media comments, and voicemail. Live chat on your eCommerce website works wonders for instant sales help and problem resolution. The faster you resolve customer issues, the faster the sales come in!