Top 4 eCommerce Secrets for Success From Experts.
There has been a widespread surge in eCommerce growth over the last few years. The coronavirus pandemic has only helped eCommerce growth. Sadly, not all eCommerce entrepreneurs do it big in the industry and continue to make some costly mistakes that keep them from making huge profits in the business. But eCommerce experts do it differently and make huge strides. There is more to success in an eCommerce business than having a visually appealing website and quality products.
Here are 4 eCommerce Secrets for Success from eCommerce Experts.
1. Always Have a Pre-launch Audience
Launch your marketing efforts even before your business launch. You need to create online buzz in your social media networks some time before your launch. Build a pre-launch audience and spread the word. It is in your best interest to launch your social media campaigns to build an audience before you actually launch your eCommerce store. There are many ways to build an audience. Email campaigns, social media contests, and product giveaways can help you have a launch pad even before the business is launched.
Having an audience waiting for your products on launch day means you will start off with sales and that in turn can lead to more buzz.
2. Customer Experience is Forever
Delivering good customer experience is not a one-time job. You have to keep at it and create a positive, rewarding customer experience and you want to give your customers many reasons to visit your eCommerce store again. This is one undeniable eCommerce secret that can bring you ongoing success forever.
Do not miss out on adding value to their experience every time they come to you. The focus should shift from the initial sale to customer lifetime value.
One of the best ways to keep in touch is through email marketing. Follow up with customers with an email campaign, with special offers for holidays and seasonal discounts. When you focus on improving your customer lifetime value, you can lower your overall cost per conversion and improve sales.
3. Commit Some Marketing Efforts to Remarketing
Focus some of your marketing efforts to convince current customers who have already made a purchase to buy more. Doing so will ensure you have repeat buyers who can become a significant source of revenue through repeat sales. If you do not capitalize on repeat customers, you will miss out on boosting long term sales and profits. eCommerce experts focus their eCommerce marketing efforts on remarketing. This is one eCommerce secret that you do not want to ignore.
Value the power of remarketing to win over repeat customers. Statistics reveal that repeat customers tend to spend more money on their next purchase. You want to target those customers with your Facebook and AdWords campaigns to ensure a stronger ROI.
4. Let Your Customers Spread the Word on Social Media
Build an emotional connection with your passionate customers. While grabbing your share of the wider audience is your main objective, you should also focus on cultivating strong relationships with your most passionate customers. Remember, when customers spread the word of your products, it has an ever wider reach. Keep top customers motivated to do word of mouth marketing or online reviews. This group of customers will then become influencers or brand ambassadors for your products.
Personalized messages are a good way to establish deeper connections. Ask them for a testimonial or simply build enthusiasm by organizing social media contests. Kick start your loyalty program with repeat customers who you know already buy from you and would love new deals.
Use these key eCommerce secrets that experts won’t share with you to up your eCommerce sales game. It will boost your sales and revenue and definitely be a great return on your investment.
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