Marketing Checklist Ideas for Holidays 2020.

 In eCommerce, Fulfillment


The 2020 Christmas shopping season has started! Is your eCommerce marketing plan all set to draw shoppers in hordes? Do you have a marketing checklist? If not, here are a few ideas to get you started:

Goal and Marketing Budget for Holidays 2020

What are your plans for the holidays? Do you have a goal in mind?

From Deloitte’s annual holiday retail stats, eCommerce sales are predicted to grow by 25% to 35% Year On Year this holiday season, compared to last year’s 14.7% increase.

In a recent survey by Klarna on the upcoming 2020 holiday season – their stats show that:

  • 68% of respondents say they will be starting their holiday shopping before cyber week.
  • 79% of respondents would rather get shopping advice from family and friends vs. major influencers

How can your eCommerce business gain from this? What are your expectations? How much profit do you expect to generate?
If you do not set goals, how would you know if you benefited from your eCommerce marketing plan?

How much do you plan to invest in promotional activities and marketing to achieve your holiday sales? Too little investment doesn’t seem like the best idea, for it may not leave you with the option of gift buying. On the contrary, if you invest too much, it may not leave you with a profit despite a significant rise in unit sales, which is of course not worth all your efforts.

It is in your best interest to leverage the data collected from marketing campaigns to set your marketing budget for the holidays.

Related: Email Marketing to Help You and Others During Covid-19.


Free-shipping Offers

Free shipping works like a magnet when it comes to attracting shoppers, who are sometimes willing to spend more to avail free delivery offers.

Do you plan to include free shipping offer on every single order? Do you plan to set a minimum cart value for free shipping? Find answers to these questions and include free shipping offer on your marketing checklist.

Related: 3 Quick Ways to Save Money on Shipping.


Peak-day Promotions

What are your plans for the five peak days this holiday season, starting November 24th from Thanksgiving Day to Black Friday, Cyber Monday, Green Monday, and Free Shipping Day on December 16th?

Peak days promise a heavy rush of shoppers online and high volume of sales. With a great sales potential at stake, it is high time you started planning for these rush selling dates. It would help to have ready promotional offers and email campaigns. You may want to have a strategy for pay-per-click ads too.

Related: Use Referrals and Feedback to Grow During the COVID-19 Pandemic.


Pay-Per-Click and Rich Media Online Advertising

Holiday eCommerce marketing relies heavily on PPC advertising. Prepare a schedule in advance for PPC ads. You may seek help from Google to optimize campaigns ahead of the rush season.

Competition is going to be fierce during the holidays 2016 shopping season. Look for rich media ad opportunities, besides PPC advertising. You may choose to advertise with audio or video so as to attract potential customers to click.

Hulu is an exceptional advertising vehicle that does not give the option to skip ads. You might want to invest in a video commercial on the platform to drive sales and make good profits.

Another rich media advertising platform is YouTube that can help your online store attract eyeballs during the rush holiday season.

Related: 3 Things to Put in a Shipping Box.


Content Marketing

What content marketing have you planned for the season? You should already have social media marketing campaigns planned out and ready to publish. Focus on providing engaging, informative content to shoppers. Is your content optimized for social networks and search engines to index your content?

Related: 5 Channels Required for Building Customer Loyalty.


Bottom Line

The holiday rush season is here, you need to be running all your marketing campaigns across all of your channels right away. Any delay and you will lose out to your competitors.


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