4 Easy Steps to Compete with Amazon.
Amazon is the undisputed king in the eCommerce marketplace. Would you like to compete with Amazon? Do you wish to emulate Amazon and rewrite its success story for your eCommerce Business?
Easier said than done, but there are ways to improve your eCommerce ranking for product keywords and sell awesome best selling products while competing and doing well, instead of just surviving, in the online marketplace.
What are your shortcomings compared with the eCommerce giant? Of course, you don’t have to compare the size of inventory or product types. Amazon has been in the industry for a pretty long time and sells just about every consumer product available around the globe. So how can you battle with the eCommerce giant?
Here are 4 easy ways to compete with Amazon.
1. Narrow your niche
Since Amazon has almost every item you could think of for sale, it can’t be the best at selling everything. Contrarily, to compete with Amazon, you sell a few selected products. Whatever you sell, you can expect Amazon to have a few extra variations, including sizes, colors, patterns, and features.
Your focus should be to narrow your eCommerce niche and strive hard to dominate it through content, email and social media marketing. This is something that will set you apart from Amazon, which doesn’t really do content marketing; rather, it focusses on conversion optimization, PPC, and SEO.
This leaves you with an opportunity to focus more on content and social media marketing so that you can rank for the best keywords and be constantly found in searches.
2. Re-think your shipping strategy
Amazon offers two-day shipping for free. As a small business, for next-day shipping orders, you will need to shell out just a few extra dollars. You should look into offering it also if your price point allows for it.
Amazon offers same-day shipping too and that may be hard to beat, but you can compete with that by other means. Your ultimate aim should be customer satisfaction. When customers are happy with your business and receive their packages in 2 to 4 days, they will not mind.
For a better shipping service for your customers, you could get discounted shipping rates if you used an ecommerce order fulfillment service. Elite OPS is an order fulfillment veteran in Utah and with over 25 years of experience in the shipping and logistics industry.
Related: What is eCommerce Order Fulfillment?
3. Create a subscription service
What also helps set Amazon apart is its “Subscribe and Save Deals” subscription service and Amazon Payments. Subscription services help consumers save time and money. They subscribe to get certain products periodically and that’s it. Subscribers get a discount and their subscription can be edited or paused for some time as needed.
Amazon Payments was introduced some time ago to help retailers charge customers on a recurring basis. One of the smartest ways to sell, the subscription business model offers a “set it and forget it” transactional experience with customers while building lasting long term relationships with them. Apart from this, you get a new revenue model for your business. The subscription model actually help you forecast inventory better as you kind of know what and how much your customers are going to buy over the next many months.
4. Offer the best customer experience
Being a giant has its disadvantages. Amazon is not able to offer the best personalized customer service experience to all its customers. The huge number of consumers who use its services can become a burden for personalized customer service. In order to compete with Amazon, you can use this to your advantage.
When you want to compete with Amazon, this is where you can get an edge over the eCommerce giant as you can successfully personalize your customer service and offer 5 star service, always.
Engage with customers, respond to their queries, and have personal interactions with them to stand apart from the competition. A great customer service experience will lead to a fanatical fan base. Whatever you do as a brand, your focus should be to make customers feel connected and heard, from social media to content marketing efforts. It’s all about engagement, cohesion and connection!
Still wondering whether it is actually possible to compete with Amazon? Focus on the way you market your product and offer exceptional customer service. You will get a loyal customer base that will drive your business to new heights and directly affect your bottom line.
Elite OPS has been a leader in Shipping and Logistics for over 25 years. Contact Us to find out how we can help you Save Time and Money on Procurement as a Service, eCommerce Order Fulfillment, and Kitting and Assembly.
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