What Do Your eCommerce Customers Want in 2023?
Come New Year, and everyone has new expectations in every arena. Businesses are no different. Consumers are looking to start fresh. There is an aura of freshness in the air. Such mindset can create new opportunities while bringing along new risks as well. Retailers have new goals for the months ahead.
As a result, they want to attract consumers to increase business. Customers, on the other hand, have their set of goals too. It is crucial for a business to understand what consumers want. Customer service remains a priority.
Help them build healthy habits
New Year is always a great time for a business to convince consumers about the advantages their products can bring to them.
Irrespective of your business niche, you have a customer base that is looking for ways to incorporate healthier habits. It’s time to catch them when they actually need you. Highlight the benefits of your products for them in tracking their progress and reaching their goals.
Expand your Reach
New Year brings a fresh start mindset along. As a retailer, you can make the most of this time to help consumers overcome their resistance to change so they are ready to try a new brand. Remember, consumers are ready to start afresh and experiment with a new brand if there is convincing evidence that it can help them achieve their goals. They are ever-willing to make a shift if you can present your brand as a better alternative. That’s how you can grow your customer base and reach out to people with free samples of your most products.
Related: Consumer Psychology Can Help Increase eCommerce Sales.
Introduce new products
Consumers are always happy to try out new alternatives that can help resolve their concerns and solve their problems. New Year is a great opportunity to encourage them to try a new product. No, you don’t need to take drastic steps or make significant changes. Highlighting new alternatives, launching a new product or a new feature can help. Or you could consider rearranging the store layout. A sense of newness is always welcome at the beginning of the year.
Related: Subscription Box Fulfillment Services – What You Need to Know.
Foster consumer loyalty
Now is the time to keep customers and foster brand loyalty. Remember, the fresh start mindset can push customers toward trying out a new brand and abandon your products. When customers are looking for new options, try building stronger bonds with them so they do not think to abandon you. No customer is willing to quit a brand if they are personally attached to it. So it’s time to focus on customer service and foster a sense of personal connection with them. From handwritten notes to rewards program for loyalty can foster relationship.
Related: 5 Easy Tips for the best eCommerce Loyalty Program.
Help them meet their financial goals
When consumers plan to save more to achieve their financial goals, they are willing to cut back on their spending and shopping. Consider offering an array of lucrative options to entice them to buy while complying with their financial objectives. It could be in the form of discounts, group deals, promotions, and coupons. Try offering them flexible payment options. Partnerships, rewards, and targeted ad campaigns are other ways to promote your brand when consumers want to spend less and save more.
Prioritize value
When customers are looking to spend on products that offer them real value, they are willing to purchase anything that promises to help them reach their goals. As a brand, you can invest in quality and add value to existing products. This is one way to demonstrate your worth to a value-conscious customer base.
It’s time to communicate value to customers and remind them that your core products are worth paying for. An excellent customer service can be a game-changer.
Related: Here are 3 Ways to Get More eCommerce Customers & Retain Them.
Contribute to a cause
Today, customers are more conscious about their choices. They want to reduce the burden on the environment and focus on self-improvement so they can create a positive impact. At this time of the year, consider taking proactive steps to do your bit for the causes that customers are serious about.
Launching a social initiative is a great idea to demonstrate your contribution to the cause. When there is a lot of hue and cry for eco-friendly options, it might be a good idea to do your bit for the environment too. Environmentally friendly packaging is a good start. A business that takes steps to demonstrate social responsibility is more likely to be successful in attracting customers at the start of the New Year.
Customer support
With the best fulfillment partner, you have access to top customer support services to manage high order volumes throughout the year. We can help you increase efficiency and cut costs.
Related: How Can a 3PL Cut Operational Costs for eCommerce Businesses?
Bottom Line
New Year is a time of hope and optimism and people are willing to make a change. This may even include changing brands and purchase decisions. It might help to understand the shifting mindset of consumers and take steps that anticipate the evolving needs of customers. It is time for action and provide real value for buyers through dedicated customer service.
Elite OPS has been a leader in Shipping and Logistics for over 25 years. Contact Us to find out how we can help you Save Time and Money on Procurement as a Service, eCommerce Order Fulfillment, and Kitting and Assembly.
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